Audience targeting is absolutely necessary if you want to reach consumers interested in your product or service. Without it, it’s nearly impossible to reach your full potential as a brand online. The big question is, where do you start?
Here are some of the top audience targeting strategies that you can implement in your business!
Ask Questions and Share Them
One of the most useful strategies is taking the time to ask yourself questions about your audience and write down the answers. It’s important to spend the time really thinking about this so that you know exactly what kind of people you want to target. The more you know, the easier it will be to cater to them.
This and That Media Co. has some useful target audience development questions you can ask, such as:
- Who are we speaking to?
- Where do they live?
- What is their age and gender?
- What are their pains, weaknesses, and threats?
- What are their objections to your services?
- How do they think within their environments?
- Who is important to them?
- How can our services help those pains, weaknesses, and threats?
Answering these questions is only the start. It’s important that you share them with your team and discuss the answers so that everyone is on the same page. From there, use your answers to create content relating to it. It can be useful to make up a specific person in your imagination and treat your content as if you’re making it specifically for them. That can help you put a face to an audience that you can target, versus the facelessness of social media. You’re creating an audience persona to look to when deciding on future content.
Give Your Followers What They Want
The people that already follow you are likely within your target audience, meaning their friends and followers are likely within your target audience as well. If you cater to the people that are already following you, they are far more likely to share it and talk about it. Then it’ll gain a much further reach into a group of people that you want to target.
“Ensure that your audience comes first whenever you’re considering new content. After all, they’re already following you for a reason!” – Like A Voss
Your current followers are going to be the ones who are engaging with your content. By keeping them engaged, you are showing your target audience that you care. People in your target audience need to see that you both cater to them and engage with them.
Engaging your current audience is one of the most effective strategies in spreading your brand to your target audience.
“Once you achieve some success with the audiences that you have already created, use the data generated from previous campaigns to create lookalike audiences. This is a remarketing technique that brings in great results. It will help you drive consumers down the marketing funnel more effectively.” – Your Social Strategy
Using Influencer Marketing
Influencer marketing is an effective strategy to reach your target audience, but only if you do it right. It’s important that you take your time in deciding what influencers you want to promote your company. You must find people that share the same values and have relatively the same kind of audience that you’re targeting. No matter the follower count, it has to be someone whose audience is similar to the answers to your questions above or else the money invested in influencer marketing will go nowhere.
Consider using micro-influencers—but only if you’re willing to spend the time finding the right ones! Micro-influencers have a smaller follower account, but they have a highly targeted audience. This means, if you know your target audience and find micro-influencers with a similar one, it is very likely that you’ll gain followers from them.
“Influencer marketing is at its best when fans are relevant. Micro-influencers have often spent years building up a following in their niche and fans hang on their every word and suggestion. They are authorities within their community and you can rest assured that everything they share is important and well thought out.” – Like A Voss
Implementing various strategies to target a specific audience is vital in creating your brand and building your company. If you work hard to build a specific audience, you’re far more likely to find that they are loyal, engaged, and genuinely care.
Need help with your audience targeting strategy? Contact us today to set up a FREE discovery session with our team.