Month: May 2018

SEO

Keyword Strategy & Selection For Public Facing Websites

Understanding proper keyword strategy for your public facing website is a vitally important step for building organic traffic. If you have just gone live with a new website, or you are looking to improve website traffic for your existing site, this article will help you understand the theory behind keyword selection and strategy. If you …

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When a SMM Campaign Goes Wrong, Very Wrong #McFail

Picture this: the company – McDonald’s, the year – 2012, the hashtag #McDStories: What could possibly go wrong? All right, so the intended plan here was to have customers share, via twitter, their positive stories and experiences about McDonald’s.  The twitter campaign was designed with its own special hashtag, so that customers could easily share …

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