Month: July 2019

The Importance Of Storytelling For Social Media Managers

The Importance Of Storytelling For Social Media Managers

As a social media manager, storytelling is one of your most powerful tools.  Stories share important information about our past, bring us together, and appeal to our deepest humanity. Without a good story, your audience has little to latch onto.  So, here’s how to use the power of storytelling to your advantage and captivate your …

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Moving Pictures: What Are Cinemagraphs And How To Use Them For Social Media Marketing

You’re scrolling through your Instagram feed and are suddenly stopped by something uncanny. It’s a cinemagraph!  A cousin to the GIF, cinemagraphs are a clever mix of still image and video to create something visually unique.   “Cinemagraphs are dazzling. They capture and hold our attention with their alluring quality. Not quite a photo, not quite …

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