At this point, it is safe to say that most companies are participating on Twitter. It’s been around for a long time and established itself an important part of the marketing mix. That being said I still see a lot of people making some very basic mistakes, so I thought I would share some of the things I’ve noticed with you.

8 Twitter Sins To Keep In Mind:

  1. Leaving your profile picture as an egg! It is important to make sure the first thing you do when you start on Twitter is change your profile picture. Keeping the egg as your display photo will automatically make you lose credibility with seasoned Twitter users, and discourage new followers.
  2. Thanking every single person that follows you! It’s important to decide whether your new followers are in your target market, and if reaching out to them will benefit your business. Another tip is to use their name in the Tweet when thanking them – it makes it more personal.
  3. Sharing information that you’ll regret! This might seem like common sense, but you’d be surprised. Please make sure you think about what you are Tweeting before you Tweet it, you never know who might read it.
  4. Updating only once a week! Twitter is about updating on a regular basis about is happenings with your business. You should be – at the very least – Tweeting on a daily basis.
  5. Over doing it! I know I said to Tweet often – but there is a difference between too little and too much. Posting too much can be just as detrimental as not posting enough; you need to focus on the quality of your Tweets rather than the quantity. If you think it’s worth sharing, share it, but don’t Tweet just for the sake of Tweeting.
  6. Begging for RTs, new followers or replies! There are lots of stats that say including “please RT” will increase RT – and they are right. The thing to remember is not to sound like your begging by always asking! Your followers will interact with you as they see fit, so don’t annoy them!
  7. Going crazy with #hastags! Although they do serve a purpose #putting a #hashtag to #every #word in #your #Tweet #won’t #help you in the #end. Make sure you’ve done your homework, and you know what hashtags are relevant to your target market. Two is the recommended number of hashtags to include in each tweet to get the most engagement and sharing.
  8. Placing value solely on number of followers! Yes – the ultimate goal is to have a lot of people following and engaging with you, but it’s not ALL about numbers. Would you pick 100 followers in your target market or 1000 from all over the world that have no interest in your business? When it comes to followers, keep in mind that a handful of the RIGHT people is more beneficial than thousands of the WRONG people.

All that being said, it is finally time to take these strategies and apply them to your Twitter account. If you’re a smarty pants and already know all of these things – that’s great! If you are still unsure if you are handling your Twitter account correctly feel free to get in touch with me, I would love to build a strategy that will help you achieve success on Twitter.

Also – if you have any questions don’t hesitate to leave them below, and I will answer to the best of my ability.