If you are taking your social media presence seriously, it is important to capitalize on all opportunities in order! An excellent way to increase your online presence is to capture the social media information of your customers offline!

In this blog, I want to talk to you about using events as a way to grow your social networks. Attending events is not only a good way to build your professional network and promote your product, but a great place to talk to your customers, collect social media information and portray the best side of your employees, company, and brand.

Here are some tips to consider at your next event to help you increase social media presence:

– Use ballots to gather customers social media information! Ballots can ask customers for their Facebook, Twitter, Linkedin, and Google+ information.
– Connect with them after the event! Connecting with individuals within one week of your event will ensure you are still fresh in their mind.
– Reach out to them with a personalized message! Sending a personalized message will show you care about your customers, it’s the little things that matter the most.
– Follow up and continue any conversations! Following up with your clients and answering any questions they may have will show them you value what they have to say, and encourage communication down the road.

Remember, consumers react well to personalized experiences with companies. The key is to ensure that they feel valued and create a real experience that they will remember. A lot of people forget that you have an opportunity to connect with people both online and offline, and capturing social media information offline is a great strategy you can use to improve the reach of your social media accounts.

If you have any questions about what you have read feel free to leave a comment, or send me an e-mail at john@likeavosssm.com – I would love to hear from you.