Marketing

4 Colour Palette Samples to Create a Strong Brand Presence

When planning a social media marketing strategy, a lot of thought goes into the type of content you will be sharing, but are you also considering what colour palette’s are being used? Not every social media post will have a company’s product—so thinking about the colour palette of your overall branding on social media is …

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Why You Should Share Your YouTube Videos On Instagram

Cross-promotion is one of the best ways to increase your following and loyalty across social media platforms. Here’s why you should be sharing your Youtube videos on Instagram. To Increase Following On Multiple Platforms Social media cross-promotion will help you reach an audience beyond your Youtube subscribers. If you already have a strong following on …

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How To Make Use Of User Generated Content (UGC)

User-generated content (UGC) is content that your customers create. Properly collecting, sharing and re-purposing UGC is one of the easiest ways to establish brand credibility online. Once you’ve encouraged lots of UGC, here’s how to put it to good use. Collect It & Organize It In order to curate your user-generated content, you have to …

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How To Promote Your Service Based Company On Social Media

Some brands are easier to promote on social media than others. But, if you’re a company that doesn’t have a physical product, it can be difficult to build your presence online. Don’t worry! At Like A Voss Social Media, many of our clients are service-based. So, if your company doesn’t lend itself to obvious viral …

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social media listening

What Is Social Listening & How To Use It In Your Marketing Strategy

Many social media strategies rely on basic outbound marketing. It looks something like this: You post You hope something happens  You repeat steps 1-2 However, successful brands on social media know that they should take things a step further by social listening.  What Is Social Listening? Social listening is a deep analysis of your brand’s …

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