Marketing

social media listening

What Is Social Listening & How To Use It In Your Marketing Strategy

Many social media strategies rely on basic outbound marketing. It looks something like this: You post You hope something happens  You repeat steps 1-2 However, successful brands on social media know that they should take things a step further by social listening.  What Is Social Listening? Social listening is a deep analysis of your brand’s …

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#Hygge Social Media Post Ideas For Autumn

Guess what?! It’s time to start filling your content calendar up for the colder months! It’s time to embrace #hygge! What Is Hygge?  “Pronounced “hoo-ga,” this Danish concept cannot be translated to one single word but encompasses a feeling of cozy contentment and well-being through enjoying the simple things in life.” – Country Living   So …

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How to Craft An Email Newsletter that People Actually Read

How many of us are constantly flooded with an overwhelming stream of emails? I don’t know about you, but my inbox is always full and it stresses me out constantly. To rid myself of this feeling, I will mindlessly delete everything that looks remotely unimportant with the unflinching heartlessness of an impatient tween.  So, how …

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The Importance Of Storytelling For Social Media Managers

The Importance Of Storytelling For Social Media Managers

As a social media manager, storytelling is one of your most powerful tools.  Stories share important information about our past, bring us together, and appeal to our deepest humanity. Without a good story, your audience has little to latch onto.  So, here’s how to use the power of storytelling to your advantage and captivate your …

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4 Essential Tools That Will Help You Become a Graphic Design Pro

4 Essential Tools That Will Help You Become a Graphic Design Pro

We can’t all be graphic designers, right? Think again! With all the free tools available online, there are no excuses for your lack of graphic exploration.  You may be wondering if graphic design is even really something that your business needs? It may or may not be, that is up to you to decide. Our …

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What To Look For In An Online Community Manager? (5 Skills They Should Have)

Are you looking for an online community manager for your business and not sure what skills they need? We’ve broken down the 5 skills that every community manager should have. 1. Good Writing & Communication Skills Good communication is an essential part of being a community manager online. Not only does a community manager create …

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Summer Inspiration

Social Media Inspiration For Your Business This Summer

Summer is almost here and social media feeds are already starting to heat up! Between patio days, long summer nights and lounging by the pool, here’s what to post on social media this summer to keep your business’s feed piping hot! Post Patio Inspiration The drinks are in hand, the appetizers are circulating and the …

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