Social Media

4 Colour Palette Samples to Create a Strong Brand Presence

When planning a social media marketing strategy, a lot of thought goes into the type of content you will be sharing, but are you also considering what colour palette’s are being used? Not every social media post will have a company’s product—so thinking about the colour palette of your overall branding on social media is …

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Why You Should Be Using Instagram Carousel Posts

Why You Should Be Using Instagram Carousel Posts

The Instagram carousel feature was initially introduced in 2017 but has recently gained more popularity—you may have already noticed more accounts sharing sequences of panoramic photos or seamless graphics. You’re seeing this trend because businesses have realized that this feature allows them to share a more complete experience when communicating marketing messages. Instagram carousel allows …

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The Four Most Engaging Types of Organic Facebook Posts

The Four Most Engaging Types of Organic Facebook Posts

Many social media specialists have noticed the decline of organic reach, especially on Facebook. Marketers and businesses are now asking themselves: is organic reach dead? Before we answer that question, we need to quickly understand why it has become more and more difficult for organic posts to be seen. In 2018, Facebook made significant changes …

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