Social Media

social media listening

What Is Social Listening & How To Use It In Your Marketing Strategy

Many social media strategies rely on basic outbound marketing. It looks something like this: You post You hope something happens  You repeat steps 1-2 However, successful brands on social media know that they should take things a step further by social listening.  What Is Social Listening? Social listening is a deep analysis of your brand’s …

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#Hygge Social Media Post Ideas For Autumn

Guess what?! It’s time to start filling your content calendar up for the colder months! It’s time to embrace #hygge! What Is Hygge?  “Pronounced “hoo-ga,” this Danish concept cannot be translated to one single word but encompasses a feeling of cozy contentment and well-being through enjoying the simple things in life.” – Country Living   So …

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How To Protect Your Social Media Accounts From Hackers

If you’re a brand that conducts business online, you’re also vulnerable to hackers.  “Since 2013 there are 3,809,448 records stolen from breaches every day 158,727 per hour, 2,645 per minute and 44 every second of every day” –  Cybersecurity Ventures For online shops and businesses with a significant social presence, your digital accounts can be …

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The Importance Of Storytelling For Social Media Managers

The Importance Of Storytelling For Social Media Managers

As a social media manager, storytelling is one of your most powerful tools.  Stories share important information about our past, bring us together, and appeal to our deepest humanity. Without a good story, your audience has little to latch onto.  So, here’s how to use the power of storytelling to your advantage and captivate your …

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Moving Pictures: What Are Cinemagraphs And How To Use Them For Social Media Marketing

You’re scrolling through your Instagram feed and are suddenly stopped by something uncanny. It’s a cinemagraph!  A cousin to the GIF, cinemagraphs are a clever mix of still image and video to create something visually unique.   “Cinemagraphs are dazzling. They capture and hold our attention with their alluring quality. Not quite a photo, not quite …

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4 Essential Tools That Will Help You Become a Graphic Design Pro

4 Essential Tools That Will Help You Become a Graphic Design Pro

We can’t all be graphic designers, right? Think again! With all the free tools available online, there are no excuses for your lack of graphic exploration.  You may be wondering if graphic design is even really something that your business needs? It may or may not be, that is up to you to decide. Our …

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