Hashtag Etiquette: #Instagram

Have you seen those Instagram posts with EXCESSIVE numbers of hashtags that are hardly relevant? Us too.

So why are people using these hashtags, and what are the most popular?

Studies show that photos posted with at least one hashtag receive 12.6% more engagement than a post without. This number increases even more when multiple hashtags are used (around 10 #’s) but must be under Instagram’s maximum hashtag limit – which is 30 per single post (PSA: please don’t ever reach this limit on a personal Instagram post – it can come off as desperate and really dilute your authenticity).

With this being said, although more hashtags might give you more action (followers and likes) these are not always the followers you want to attract.  Using multiple hashtags just-for-kicks can attract spam-y followers who are only interested in follow-backs, and will unfollow you if this does not happen (regardless of how awesome your content is).

However, Instagram has just introduced a new update this year (2018) that allows users to follow specific hashtags. This is good news for those who use relevant #’s in their posts; as their content can be pushed directly into a user’s feed, if they are using the desired hashtags. Unfortunately, this also means that users can choose to ‘un-follow’ certain hashtags – simply by selecting “Don’t Show for This Hashtag”. This update to Instagram forces relevant hashtag use. This may seem like a challenge at first, but will definitely raise the quality of followers that you can earn.

So, it’s proven that using multiple hashtags can increase your posts engagement, but does that mean you should interrupt your caption with multiple hashtags? No.

Here’s a tip:

Write your caption, and add space between your text and the upcoming hashtags. This allows viewers to read your caption, unbothered, and scroll down if they wish to read your multiple hashtags.

*Pro Tip: be sure to add bullets, hyphens, or periods (etc.) as a space keeper. Without this, Instagram will not push your hashtags to the bottom of your caption. Typing your caption in your phone’s “notepad” and pasting the formatted caption and hashtags into Instagram is the easiest way to do this.

Here is an updated list of the 25 most popular hashtags on Instagram in 2018:

  1. #love
  2. #instagood
  3. #photooftheday
  4. #fashion
  5. #beautiful
  6. #happy
  7. #cute
  8. #tbt
  9. #like4like
  10. #followme
  11. #picoftheday
  12. #follow
  13. #me
  14. #selfie
  15. #summer
  16. #art
  17. #instadaily
  18. #friends
  19. #repost
  20. #nature
  21. #girl
  22. #fun
  23. #style
  24. #smile
  25. #food

* This list will likely not be applicable to business Instagram accounts – use your best judgment and common sense – #cute #love #selfie MAY not be the vibe your company is going for*

Despite this list, remember to use hashtags that are relevant and specific to your business, product, or service. This will ensure that you are attracting the RIGHT followers, and will give you much more meaningful interactions.

Top Hashtags for Authors / Novels:

  1. #books
  2. #book
  3. #read
  4. #reading
  5. #reader
  6. #pages
  7. #kindle
  8. #nook
  9. #library
  10. #author
  11. #bestoftheday
  12. #bookworm
  13. #readinglist
  14. #story
  15. #literature

Top General Business Hashtags:

  1. #work
  2. #working
  3. #job
  4. #myjob
  5. #office
  6. #company
  7. #grind
  8. #mygrind
  9. #dayjob
  10. #ilovemyjob
  11. #dailygrind
  12. #business
  13. #biz
  14. #workinglate
  15. #computer

Try out some of these hashtags and tips on your next Instagram post – use the #LikeAVoss and let us know if you see an increase in engagement!

If you are still confused by this whole hashtag thing, leave it to the Pro’s and send us a message


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