It’s becoming more and more difficult to stand out on social media.
Having presence means that you are in the minds of your customers even when they aren’t online or signed into an app.
Here’s how to grow your presence with social media:
Collaborate To Increase Reach
Collaborating with others is the perfect way to make new connections and spread brand awareness on social media.
Join forces with the owners of like-minded accounts as a way to build presence in your respective communities.
You can also do in-depth collaborations with influencers. Ask them to help design your products, run contests or roll out a new campaign.
Influencers, especially micro-influencers, are a great way to increase presence since they help start conversations around your products.
Focus On Customer Service
Your customers are the foundation of your business. Without followers and fans of your products online, you would have no social media presence.
Good online customer service is often cited as one of the biggest reasons why someone decides to do business with you. Answer tweets, reply to comments and take what your customers say online seriously!
For more, here’s a great piece on social media customer service from Mention.
Create A Branded Hashtag
Branded hashtags get your followers engaged with you in a more meaningful way.
Use branded hashtags as a way to get followers excited about new products and campaigns. Encourage fans to submit content under your hashtag and then repost and share the best ones in your feeds and newsletters.
Celebrating your customers is always a great way to make sure they stay engaged with your brand.
Give Your Audience What They Want
Increasing your presence is often about giving your audience what they want.
So whether you use metrics to see which posts do best, or simply ask your audience what they would like to see, make sure to post content that you know your followers respond well to.
When your followers know they can count on you for a certain type of content, they are more likely to seek it out.
Post More Native Content
Native content is content that is posted directly on the platform it is meant for. Native content increases presence because it is more likely to be seen, and easier to share.
Social media sites reward native content since it encourages your followers to stay on the platform and not click away. This means that videos, images and even copy from blogs will do better if you post them directly to a social media site.
So the next time you want to post a link to your YouTube video on social media, try uploading it directly to the platform itself.
Organic reach is great, but going that extra mile will ensure that your followers actively seek out your content.
After all, when you have good presence on social media, your followers don’t just engage with your content, they look forward to it!
Need help with your social media strategy? Contact us today to set up a FREE discovery session with our team.