User-generated content (UGC) is content that your customers create. Properly collecting, sharing and re-purposing UGC is one of the easiest ways to establish brand credibility online.
Once you’ve encouraged lots of UGC, here’s how to put it to good use.
Collect It & Organize It
In order to curate your user-generated content, you have to collect and organize it.
Search your branded hashtags, go through testimonials, read emails and collect all the content that your customers have created. Once you have it all in one place, you can begin to sort and prioritize it based on relevance and impact.
You’re looking for:
- Positive online reviews
- Images of your customers using your products
- Relevant content posted under your branded hashtag
- Blog posts that mention your company
- Any content that your customers have actively tagged you in
It’s best to collect and organize your UGC on an ongoing basis. This way, nothing gets lost, and you can roll out the posts as they come in. This will also keep your UGC fresh and relevant!
Not everyone thinks it’s an honor to be featured on your social media. Ask your UGC creators for permission to use their content and likeness in your marketing efforts. This will ensure you don’t violate any privacy policies and customers aren’t ever taken by surprise.
“Your UGC efforts will go a lot more smoothly if you treat creators with respect and care… Never assume that users have made content solely for you to take and reuse for marketing purposes. Make sure you ask for permission to repost content and/or images on your accounts even if you feel like the IP is already yours – it’s just good practice!” – Like A Voss Blog
You can also aim to offer the same, fair compensation that you would to any other micro-influencer. Whether it’s free product, an @-mention, or some other form of compensation, find a way to show your appreciation to customers who have made content.
Repurpose Your Reviews & Mentions
One of the easiest ways to get more mileage out of you UGC is to turn positive reviews and blog posts into testimonial cards and infographics.
“If you’ve been on the internet before, you’ve definitely seen an infographic. They are a fun and highly visual way of communicating information. The use of graphics, images, and minimal text allows infographics to convey complex ideas in a digestible manner.” – Like A Voss Blog
To get you started, check out our post on how to transform text-based content into infographics now!
Share & Tag!
Share user-generated content with your audience and tag the creators.
Tagging the creators of your user-generated content is a great way to show appreciation. It’s also a way to encourage your other customers to share their content as well.
User-generated content is social media gold. Customers are turning away from flashy, overly-edited images in favor of content that is more relatable. In these authentic times, make sure you are making the most of your user-generated content and being respectful of your customers – they’re your greatest asset!
Need help with your UGC strategy? Don’t hesitate to contact us today to set up a FREE discovery session with our team – we’d love to collaborate!