Sometimes it’s hard to come up with fresh, engaging content on the regular. It often feels like you’re repeating yourself as certain trends come back into fashion and the same topics are being covered again and again. Many creators don’t realize the wealth of content just waiting to be recycled or upcycled from their own old posts. The tips below are a few ways for you to know what’s appropriate when recycling content.
Update An Old Blog Post
If the tips in an old blog post are still relevant, but the references are a little stale, it’s okay to update old posts with any relevant information that has come out since you wrote it. You don’t have to change the timestamp either, you can just let your audiences know with a “last updated” note that the post was recently freshened up.
Write A Follow-Up Post
Sometimes you can’t just change a few references to update an old post – you may require a part 2! If you’re having trouble coming up with content, use an old post as a jumping-off point and discuss everything that has or has not changed since you last addressed the topic.
Re-post Evergreen Content
Evergreen content is always relevant, so it’s always okay to repost! Many old blogs or throwback pics are still getting engagement, so it’s okay to remind your audience of something that they may have forgotten. Just remember not to spam, and be aware of the natural life cycle of your content. Try celebrating the 5 year anniversary of your company with a throwback staff pic or creating a top 10 blog posts list for content that is dated but still relevant!
Mary Brown from Raka Creative has an additional tip when it comes to repurposing your old content:
“…Do you have three or four blog posts that fall under one topic? Turn them into an e-book! Each post can be its own chapter, so all you’ll need to do is add an intro, a conclusion, and unite it under a cohesive design.”
This is the perfect way to repeat yourself without repeating yourself since it creates a completely new product & is a great freebie to offer your new followers upon email subscription!
Transcribe Video Content
If you have a ton of video or audio content, you can transcribe it into a blog-post. This is an easy way to make engaging content that already has a conversational tone. This tactic also works in reverse. If you are looking for more content for your Youtube channel, try turning one of your top 10 tips blogs into a video.
Some people are just visual and there is nothing you can do about it. Don’t leave them out! Turn your blog into an infographic. Highlighting key points, images and information in easy-to-share formats will help you reach audiences you never knew you had!
It’s near impossible to go viral every time you create content and yet, constant output is what the social media machine requires. With these tips in mind, you can rest assured that you’re never wasting an opportunity to post by trying to have fresh content every time.
If you’ve been content marketing for long enough, you start to realize that repetition is inevitable. So if it’s been a year since you posted a certain piece of content and you now have 10,000 new followers, by all means, recycle! When it is relevant, you can still bring value to your audience with previously posted content!
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