We’re all a little biased when it comes to our own content. That last post of your morning coffee looks great. Or so you thought. If you’re sitting there wondering why you keep losing followers, consider these common mistakes that could be annoying your audience:
1) Creating content that is too long or wordy
Keeping your audience’s attention is key. But nowadays, in fast-paced and always on the go world, it seems as though our attention spans really aren’t what they used to be.
Make sure to keep your content as clear and concise as possible. If you find you can’t get your message across in three paragraphs, be sure to link to a blog where readers can choose to read more on the topic.
2) Creating content that is not visually appealing or posting no visuals at all
After all, the most important element of social media is the visual. If you aren’t great with photography or design, use curated or user-generated content to your advantage. Great tools to keep your visuals on point include websites like Canva and Pexels.
When it comes to your captions be sure that you are breaking up your thoughts into small paragraphs to make it easier for your readers. Long blocks of text can be intimidating and make your audience skip over your thoughts.
3) Getting too personal or not getting personal enough
This can be a tricky one. You want to create content that speaks to your audience and builds a relationship. Content that people can really relate to. But like any relationship, you don’t want it to get creepy. With privacy concerns becoming more and more prominent, you don’t want to have your audience feel like you’re spying.
4) Posting too much
This is where things like content calendars can be really helpful to your brand. Stay consistent, because you don’t want to completely disappear from your audience’s feed, but posting more than a couple times a day can feel kind of spammy. It can also do more harm than good with algorithms showing your posts to less people.
Have lots to share? That’s okay, use the multiple photos option or even post the content in your stories.
5) Your content is too sales-y
No one wants to feel as though they are just another customer. Make sure your content is telling a story and not just promoting your products or brand 24/7. An easy way to make sure your audience doesn’t get bored fast, is by posting content related to your industry or even a behind-the-scenes look at your company and the people in it.
7) Social media purges
You’ve gone through this list thinking, “but I am making sure not to do the above and I’m still losing followers?” Well, honestly you could be a victim of the new social media purges that get rid of all bots and fake accounts. In that case, be happy to see who your real and authentic followers are.
Losing followers is completely normal and seeing a fluctuation in numbers is just part of the social media game. Your content really just might not be for some people. But with these tips you should be able to build and keep a loyal following that will continue to follow along on your business journey.
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