Social Media Inspiration For Your Business This Summer

Summer is almost here and social media feeds are already starting to heat up!

Between patio days, long summer nights and lounging by the pool, here’s what to post on social media this summer to keep your business’s feed piping hot!

Post Patio Inspiration

The drinks are in hand, the appetizers are circulating and the radio is playing the song of the summer – it’s officially patio season!

Whether it’s after work or on the weekend, patio season makes for the perfect social media posts. Take the team out for much needed break and post the images on social media. This will do wonders to humanize your brand – an important aspect of being a business on social media!

Post More Blue!

It’s common knowledge that bright colours get you noticed. This is because they stand out and users are more likely to see them in their feeds. One bright colour that is likely to get you noticed is blue!

In a popular study, visual analytics and marketing platform Curalate analyzed almost 8 million photos to see which colours get more likes than others.

“Mostly-blue images got 24 percent more likes than ones that had red as the most prominent colour.” – Reader’s Digest

So there you have it. Images with bright blues like clear skies, vibrant fashion and pretty flowers are all bound to get you more attention. And guess what? They’re all perfect for Summer!

Speaking of blue…

Post Images Of Water!

During summer, the temperatures can get up there. That means your customers are looking to social media for inspiration about how to beat the heat.

Water makes us feel calm and can generate a sense of awe. So post images near water, in water, about water, basically anything that’s cold and refreshing and you’ll see more engagement.

Images of cold food like iced drinks, watermelon and popsicles will also have your audience feeling inspired!

Feature Your Employees

This one comes to us from the good people over at SocialToaster:

“Just because ‘nine to fivers’ still have to work during the summer, doesn’t mean they can’t get in on the fun too. Host a company barbecue, organize a field day, set up an ice cream sundae bar or do all three at one time. Document all the fun… it can be used as an employee recruitment tool in the future. No one wants to work for a business that doesn’t know how to have a little fun every now and then.” – SocialToaster

Vacation & Staycation Inspiration

Even when we’re not planning vacations, we’re dreaming of them! So give your followers a healthy dose of #FOMO with pictures of enviable places.

Where are you and your employees going on their days off?

“Encourage staff to photograph and document their summer adventures and start a social mini-series sharing summer adventures and encouraging followers to share theirs as well… Even if the tone of your business is on the serious side, lightening up every once in awhile can be beneficial.” – The Marketing Squad

You can also use geo-tagging to target followers who are keeping it local. This is especially useful if you’re a company that is trying to remain relevant during your off season. After all, even staycationers need inspiration!

These were just a few of our summer tips – there’s lots more where that came from!

Contact us today and set up a free discovery session with our team and let us help you with your content strategy this season!


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