SMM

The ROI Of Outsourcing Your Social Media To An Agency

The ROI Of Outsourcing Your Social Media To An Agency

Are social media agencies overpriced or under-priced? Are they even necessary? In this blog, I outline why outsourcing your social media management to an agency is a good choice for you and your brand. Are you in charge of hiring a “social media specialist” for your company? Do you know what the requirements are? Should …

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8 Reasons Your Business Needs to Be Using Social Media

Think your business doesn’t need to be using social media? Check out these 8 reasons you may want to reconsider! 1. Relationship Building / Communication Social media allows you to start a conversation with your customers – something that traditional advertising does not offer. Having social media platforms where customers can feel like they are …

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When a SMM Campaign Goes Wrong, Very Wrong #McFail

Picture this: the company – McDonald’s, the year – 2012, the hashtag #McDStories: What could possibly go wrong? All right, so the intended plan here was to have customers share, via twitter, their positive stories and experiences about McDonald’s.  The twitter campaign was designed with its own special hashtag, so that customers could easily share …

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