social media management

5 Things To Consider When Using Social Media For Customer Service

5 Things To Consider When Using Social Media For Customer Service

Resolving customer service issues on social media can be tricky and intimidating. But companies that aren’t afraid to respond to customer queries online are perceived as more honest and transparent. “When your company provides great social customer service, you build a relationship not only with a customer, but also with everyone else who sees that …

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What's In an Image

What’s In An Image? (The Anatomy Of An Instagram Post)

A good Instagram post engages your audience on every level. It gets followers talking, sharing, liking and commenting. But in order to create a good post, you have to optimize every aspect of it. Here’s a great infographic from medium.com that reminds us what we should be focusing on: The Image A quality image is …

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Remain Relevant

How To Use Social Media To Remain Relevant During The Off Season

Every business has its off season. Sales slow, the weather makes your products obsolete for a time, and no one is coming into your shop or checking out your online store. For many business owners, Summer is one of the most common times for sales to taper since everyone takes time off and delay major …

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Bad Social Media Advice & What To Do Instead

We’ve seen our fair share of bad social media advice. A lot of “best practices” advice don’t take into account the human, practical side of social media. Some advice might seem good on the surface, but only works in the short term. If taken too far some advice can end up hurting your brand or …

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Influencer Marketing

6 Tips To Create A Successful Influencer Campaign

Influencer campaigns have become very popular over the last few years. They have proven to be a great way to increase brand awareness/loyalty and drive future sales! However, if you are approaching this type of marketing for the first time, these sorts of campaigns can be a little intimidating to wrap your head around. You …

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