social media marketing

How To Celebrate Hashtag Holidays On Social Media

How To Celebrate Hashtag Holidays On Social Media

Celebrating hashtag holidays is a great way to keep your audience engaged. Whether it’s #ScienceFictionDay or #NationalChocolateDay, there are literally dozens of celebrations to choose from! Here are a few things to keep in mind the next time you celebrate a hashtag holiday on social media. Know Your Audience (Choose The Right Day) Choosing the …

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Why You Should Share Your YouTube Videos On Instagram

Cross-promotion is one of the best ways to increase your following and loyalty across social media platforms. Here’s why you should be sharing your Youtube videos on Instagram. To Increase Following On Multiple Platforms Social media cross-promotion will help you reach an audience beyond your Youtube subscribers. If you already have a strong following on …

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How To Make Use Of User Generated Content (UGC)

User-generated content (UGC) is content that your customers create. Properly collecting, sharing and re-purposing UGC is one of the easiest ways to establish brand credibility online. Once you’ve encouraged lots of UGC, here’s how to put it to good use. Collect It & Organize It In order to curate your user-generated content, you have to …

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The Importance Of A Strong LinkedIn Profile & Engagement (For Executives)

As an executive, your Linkedin profile, more than any other social network, has the power to garner you massive business results. “Each year, as LinkedIn’s thriving global network, continues to expand, having a searchable profile and online presence on the site is no longer optional; it is expected. Research shows that 80 percent of CEOs …

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social media listening

What Is Social Listening & How To Use It In Your Marketing Strategy

Many social media strategies rely on basic outbound marketing. It looks something like this: You post You hope something happens  You repeat steps 1-2 However, successful brands on social media know that they should take things a step further by social listening.  What Is Social Listening? Social listening is a deep analysis of your brand’s …

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5 Ways To Get More Engagement & Build A Real Online Community

So you have lots of awesome social media content, but no one’s engaged with it?  “Unfortunately, creating content isn’t enough to really market your business. If no one is engaging with what you’re producing, you’re simply wasting time, energy, and resources to clutter an already overcrowded web.” – Neil Patel  Real engagement on social media …

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The Importance Of Storytelling For Social Media Managers

The Importance Of Storytelling For Social Media Managers

As a social media manager, storytelling is one of your most powerful tools.  Stories share important information about our past, bring us together, and appeal to our deepest humanity. Without a good story, your audience has little to latch onto.  So, here’s how to use the power of storytelling to your advantage and captivate your …

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Moving Pictures: What Are Cinemagraphs And How To Use Them For Social Media Marketing

You’re scrolling through your Instagram feed and are suddenly stopped by something uncanny. It’s a cinemagraph!  A cousin to the GIF, cinemagraphs are a clever mix of still image and video to create something visually unique.   “Cinemagraphs are dazzling. They capture and hold our attention with their alluring quality. Not quite a photo, not quite …

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Special 1HR "Ask Mandi Anything" Virtual Social Media Lessons During COVID-19
For the duration of physical distancing during COVID-19 we want to help support small businesses + brands so that they can make the most of their time on social media. We are offering one-hour virtual Q&A sessions with Mandi, where you can ask her anything about social media. Click below, fill out the contact form and we will be in touch with you ASAP!

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