social media marketing

Moving Pictures: What Are Cinemagraphs And How To Use Them For Social Media Marketing

You’re scrolling through your Instagram feed and are suddenly stopped by something uncanny. It’s a cinemagraph!  A cousin to the GIF, cinemagraphs are a clever mix of still image and video to create something visually unique.   “Cinemagraphs are dazzling. They capture and hold our attention with their alluring quality. Not quite a photo, not quite …

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4 Essential Tools That Will Help You Become a Graphic Design Pro

4 Essential Tools That Will Help You Become a Graphic Design Pro

We can’t all be graphic designers, right? Think again! With all the free tools available online, there are no excuses for your lack of graphic exploration.  You may be wondering if graphic design is even really something that your business needs? It may or may not be, that is up to you to decide. Our …

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What To Look For In An Online Community Manager? (5 Skills They Should Have)

Are you looking for an online community manager for your business and not sure what skills they need? We’ve broken down the 5 skills that every community manager should have. 1. Good Writing & Communication Skills Good communication is an essential part of being a community manager online. Not only does a community manager create …

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Summer Inspiration

Social Media Inspiration For Your Business This Summer

Summer is almost here and social media feeds are already starting to heat up! Between patio days, long summer nights and lounging by the pool, here’s what to post on social media this summer to keep your business’s feed piping hot! Post Patio Inspiration The drinks are in hand, the appetizers are circulating and the …

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5 Things To Consider When Using Social Media For Customer Service

5 Things To Consider When Using Social Media For Customer Service

Resolving customer service issues on social media can be tricky and intimidating. But companies that aren’t afraid to respond to customer queries online are perceived as more honest and transparent. “When your company provides great social customer service, you build a relationship not only with a customer, but also with everyone else who sees that …

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What's In an Image

What’s In An Image? (The Anatomy Of An Instagram Post)

A good Instagram post engages your audience on every level. It gets followers talking, sharing, liking and commenting. But in order to create a good post, you have to optimize every aspect of it. Here’s a great infographic from medium.com that reminds us what we should be focusing on: The Image A quality image is …

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Remain Relevant

How To Use Social Media To Remain Relevant During The Off Season

Every business has its off season. Sales slow, the weather makes your products obsolete for a time, and no one is coming into your shop or checking out your online store. For many business owners, Summer is one of the most common times for sales to taper since everyone takes time off and delay major …

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How To Use Social Media To Increase Customer Loyalty

Did you know that the probability of selling to an existing customer is 60-70 percent? That’s because customers that have multiple positive experiences with a brand are more likely to remain loyal and return. One of the best tools you can use to increase customer loyalty is social media. Here’s how: Make Sure Your Customers …

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