As a social media manager, storytelling is one of your most powerful tools.
Stories share important information about our past, bring us together, and appeal to our deepest humanity. Without a good story, your audience has little to latch onto.
So, here’s how to use the power of storytelling to your advantage and captivate your audience.
Tell Your Origin Story
Origin stories are the most interesting stories. They speak to our greater humanity and remind us where we come from.
“An origin story is a story about how your company came to be. It includes details like why it was started, when it was started, how it was started, who started it etc. … [it’s] a brand’s most precious story, the one upon which all future stories and events are based.” – Marketing Solutions Blog
So inspire your audience and get them invested in your brand by reminding them that you’re more than just a product.
Find The Micro Tales Within The Macro Vision
Every company has a compelling origin story, but they also have many smaller stories within the larger picture. So, once you have your origin story mapped out, find stories that give you the chance to go into more detail and tell them.
A throwback picture of a staff member, a day in the life vlog, or a feature of a long-time customer are all examples of finding micro-stories within the larger saga of how your company came to be.
Social Media has always been a place where bite-sized content thrives, so embrace it!
Format Your Story To The Platform & Audience
The most obvious way to tell your story is in a blog post or with static text on your site. But it’s important to understand that not everyone consumes media the same way.
So find different ways to communicate your stories!
For example, you can:
- Challenge yourself to tell a story using just emojis!
- Record your story as a sound clip or podcast
- Tell your story in a video or vlog
- Turn your story into an infographic
Tailoring your story to your audience has never been easier through the use of technology and social media. So once you have a good story, tell it in every possible way!
Use Stories To Humanize Your Brand
Stories humanize your brand, and humans are wired to connect with compelling stories.
“You can pitch a product until you’re blue in the face, but people won’t care unless you give them a reason to do so. Place your product at the center of a story, and show them how it can benefit their lives. That extra layer of emotion makes you stand out more on social media than an ad ever could.” – Everything To Know About Marketing
No matter what your industry, in order to know where you are going, you have to know where you came from. A good story will anchor you and your audience to something real and make your brand impossible to ignore!
Need help telling your brand’s story on social media? Contact us today to set up a FREE discovery session with our team!