People often wonder if social media agencies are worth it. Others don’t even know what they are or what they do. Are they even necessary? Is outsourcing your social media management even a good choice for you and your brand? The short answer is yes. Here is why.
Social Media Agencies vs. Hiring Your Own “Social Media Specialist”
Are you in charge of hiring a “social media specialist” for your company? Do you know what the requirements are? Should they be paid $50k? $100K? More? Less? $50k doesn’t seem so bad to write a few blogs every week, post memes, and run a couple of Facebook ads, right?
The problem there is that that’s only what you think the job requires. There is much more than that… enough so that hiring a random person to be your “social media specialist” might not be enough, especially if they don’t have the right knowledge or experience. It’s not enough just to know how to take a photo and post it.
What the Job Actually Requires
Here are some of the types of requirements that social media managers come across daily. These positions usually have an average salary of at least $50k – $65K:
Social media managers must:
- Create and update all major social media accounts
- Stay on top of current trends (i.e. hashtags, topics, influencers, etc)
- Have proficiency in graphic design
- Be able to produce professional photography
- Be a killer copywriter/editor
- Understand online marketing tactics, SEO, SEM, SMM, etc
- Have experience running Facebook and Google Ads
- Have experience managing communities online
- Have 5+ years experience in many if not all of the above and more
Social media is constantly changing. With so many algorithms and ever-changing trends, it’s difficult to stay on top of it all without the help of an expert.
Our World and Social Media
Social media is no longer something that you can treat lightly. 80% of customers have reported that they take a look on Instagram, Facebook, or Google for reviews before they decide to go with a certain product or service.
Customers are also checking out your business directly on social media, and, at times, by-passing your website altogether. How your brand appears online and how you interact with customers directly affects your business. With the ever-growing importance of social media in society, that effect is only going to increase as time passes.
Why a Social Media Agency?
A social media agency’s team has the tools, the know-how, and the connections to get you all those previously mentioned services a-la-carte for a dollar amount that is substantially less than having to hire even one employee. Through an agency, you get an entire team focused on your social media, each with their own skills and expertise to bring to the table.
The truth is, even if you were to hire an “in-house” social media manager, they would probably be working remotely anyway. Social media management requires constant movement and coordination and is nearly impossible for a social media manager to sit at their desk all day and still be productive. In addition, a social media agency represents a variety of different companies. That variety gives them opportunities to constantly learn about different industries and see what works and what doesn’t. This helps them to always be coming up with new ideas and thinking of new ways to do things.
What Do You Get?
By hiring an agency such as Like A Voss, for only $2.5k-$6k/month, you get a team of experts that:
- Will monitor all of your social media channels/accounts
- Stay on top of current industry trends
- Have a graphic design team
- Provide professional photography
- Have experienced writers on staff
- Are connected to influencers in your niche/industry
- Are experienced online/digital marketers SEO, SEM, SMM, etc
- Will produce weekly/monthly newsletters
- Track analytics
- Produce content calendars and schedule posts in advance
- Has 20+ years collective experience over a number of fields
- And more!
Let’s do some basic math…
To hire an individual social media manager would cost you around $50k – $65k (to start), plus the cost of scheduling, monitoring, and project management software which could easily run you an additional $5/year on the low end.
To hire an agency like Like A Voss would only be around $30k including all software. That’s a savings of nearly $25k/year that you can put directly back into your online marketing budget!
But Why is it so Expensive to Hire an Entire Agency?
The short answer: connections and refined processes.
You’re getting the same value at a lower cost simply because it costs the agency less to provide you with the services. They’ve built up industry connections over the years that allow them to cut costs and deliver on time. At Like A Voss, we’re sure that we can execute more quickly and cost-effectively than the competition.
Outsourcing your social media management benefits you! The team “outsource” has garnered many negative connotations over the years, often because it’s remote, but remote work is more important than ever nowadays. The tools and technology available to us today allow remote work to occur with far greater precision and oversight.
At Like A Voss, we do our best to make sure our clients feel comfortable if this is the first time they are outsourcing a service. We want you to know that your accounts are in experienced, capable, expert hands! Outsourcing your social media management means different things to different clients but when executed properly, it can often reveal itself to be the best choice to help you reach your online objectives!
Looking for an agency? Contact us today to set up a FREE discovery session with our team – we’d love to help!
This blog was originally published in December 2018 and has been edited for accuracy.