Are social media agencies overpriced or under-priced? Are they even necessary?
In this blog, I outline why outsourcing your social media management to an agency is a good choice for you and your brand.
Are you in charge of hiring a “social media specialist” for your company? Do you know what the requirements are? Should they be paid $50k? $100k? More? Less? $50k doesn’t seem so bad to write a few blogs every week, post memes and run a couple Facebook ads right? But is this all the job requires?
Here is an example of the types of requirements that I come across on a daily basis for social media managers. These positions usually have an average salary attached of at least ~ $50k-$65k:
- Create & update all 7 major social media accounts
- Stay on top of current trends (i.e. hashtags, topics, influencers etc.)
- Have proficiency in graphic design
- Be able to produce professional photography
- Be a killer copywriter/editor
- Understand online marketing tactics, SEO, SEM, SMM etc.
- Have experience running Facebook & Google Ads
- Have experience managing communities online
- Have 5+ years experience in many if not all of the above
Social media is no longer something that you can treat lightly. 80% of customers have reported that they take a look on Instagram, Facebook or Google for reviews before they decide to go with a certain product or service. Customers are also checking out your business directly on social media, and at times by-passing your website altogether. How your brand appears online and how you interact with your customers directly affects your business.
As the owner of a social media agency, I often assist clients who have looked at the numbers and have decided to outsource their social media management to capable hands like me and my team. Together, we have the tools, the know-how and the connections to get you all of these service a-la-carte and for a dollar amount that is substantially less than having to hire even one employee.
The truth is, even if you were to hire an “in-house” social media manager, they would probably be working remote anyway. Social media management requires constant movement and coordination and it is near impossible for a social media manager to sit at their desk all day and still be productive. In addition, working with a company that is constantly learning and working with other companies in different industries means that we don’t get ‘bored’. We are creating content and managing channels for companies in several different industries, so we are always coming up with new ideas and thinking of new ways to do things.
For only $2.5k-$3k/month, you get a team of experts that:
- Will monitor all of your social media channels/accounts
- Stay on top of current industry trends
- Have a graphic design team
- Provide professional photography
- Have published writers on staff
- Are connected to influencers in your niche/industry.
- Are experienced online/digital marketers SEO, SEM, SMM etc.
- Will produce weekly/monthly newsletters
- Track analytics
- Produce content calendars & schedule posts in advance.
- Has 20+ years collective experience over a number of fields.
Let’s do some basic math.
To hire an individual social media manager would cost you ~$50k-$65k (to start), plus the cost of scheduling, monitoring and project management software which could easily run you an additional ~$5K/year on the low end.
To hire an agency like Like A Voss would only be ~$30k including all software. That’s a savings of nearly ~$25k/year that you can put directly back into your online marketing budget!
Might I suggest Facebook ads? LOL!
So why is it so inexpensive to higher an entire agency?
The short answer: connections and refined processes.
You’re getting the same value at a lower cost simply because it costs us less to provide you with the services. We’ve built up industry connections over the years that allow us to cut costs and deliver on time. We are confident that we can execute more quickly and cost-effectively than the competition.
Still skeptical? Text or give me a call! My cell number is 1-613-608-3327. Yes, that is my direct line. Why? Because you should be able to get in touch with your social media manager at any time. Being timely is ESSENTIAL – so why work with someone who ignores your messages, or doesn’t give you a way to get in touch directly (just in case)?
Once my clients realize the value of social media for their business & the amazing ROI of outsourcing to Like A Voss, there is no question of the benefit.
The term outsource has garnered many negative connotations over the years. It often conjures up images of insincere, remote workers who could care less about you, your company or your product. Though this can still be the case in some instances, it is important to understand that the landscape of remote/outsourced work is changing rapidly. The tools and technology available to us today allow remote work to occur with far greater precision and oversight; outsourced work is no longer considered “lesser-than”.
We do our best to make sure our clients feel comfortable if this is the first time they are outsourcing a service. We want you to know that your accounts are in experienced, capable, expert hands! Outsourcing of social media management means different things to different clients, but when executed properly, it can often reveal itself to be the best choice to help you reach your online objectives.
Are you a brand that wants to save over ~$25k a year? Reach out to me today and set up your free discovery session with our entire team! We would love to learn about your goals, and let you know more about what we can do for you and your online presence.