For many entrepreneurs and small businesses, social media can be an absolute game-changer! All it takes is one viral post and a business can suddenly take off.
At Like A Voss Social Media, we’re highlighting local businesses and entrepreneurs who are killing the online game. This week’s spotlight is on the owner of Discovery Home Tours – Kyla!
Discovery Home Tours is a local business that offers real estate photography, videography and drones.
Our CEO Mandi interviewed Kyla about her secret to success in business and in life. We also got some awesome insights into what they think makes social media such an effective tool in business.
A Little Bit About Being a Female Entrepreneur
1: How long have you been in business?
I’ve been in business since 2014.
2: What made you decide to break away from the 9-5 and start your own business?
I had two young kids and I hated being away from them 10 hours everyday. I quit my job and got some help from a wonderful woman and started my career.
3: What do you love most about being a female entrepreneur?
I love being able to create my own schedule. I can work around my kids activities, mostly. I also love exploring around Vancouver Island for my job.
4: What is the hardest thing you have had to overcome as a female entrepreneur?
Proving I can do this to everyone. When I started a lot of photographers were male, I was never taken seriously. Even still I show up to houses and people think this is part time for me. I built this business from the ground up and I am extremely proud of how far I’ve come. I have now reached over 3k houses shot.
5: What is one thing about working in the Real Estate Marketing industry that people would be surprised to learn? Is that the correct name for what you do?
That’s what I would call it anyway. One thing, that’s tough… Probably how busy I am. I work for about 55 realtors, and some months I will shoot 80 homes, each house takes roughly 2 hours. And that’s for a very basic home.
And Now Onto The Social Media Questions!
6: Do you have a favorite social media platform? Why?
I don’t really use social media much but my business partner uses Instagram to showcase our videos. We find we get lots of positive posts. DHT productions.
7: What made you decide to start using social media as a way to promote your company?
I want to show everyone that your house deserves to be showcased in the best way and I can do that. So by using social media it has brought traffic to our website and gotten us clients.
8: How has social media impacted your business? Would you say that it’s an effective marketing tool?
Social media has impacted us in a positive way, we do believe that it is effective and shows our work in a great way.
9: What advice would you give to other businesses and entrepreneurs who want to use social media as a way to connect with customers?
Keep posting! Engage with your audience and don’t be so serious. Have fun with it!
A Little More About Kyla
I’ve got kids, dogs, cats and chickens. I would absolutely love to have a hobby farm one day so we can grow all our own veggies and have more animals. I love riding my bike on all the fantastic trails in Campbell River and being with my family.
Connect With Kyla
Know Any Voss Babes?
Do you know a female entrepreneur who loves social media as much as we do? Contact us today – we’d love to tell her story!